"A script is obviously less than a play, while a production is more"

 The script is just a bunch of words on a piece of paper, it is how you say the words on the paper that make it a production
I think it is a good quote for describing words and language
This quote tells me that a bunch of words can just be said in a normal voice but in order for it to be affective, you need to project your voice like you would in a production.